August 9, 2019 at 4:00pm EST
Continuing our discussion from our live stream discussion with Rich, the Web Analytics Developer from Lululemon, on how big brands use analytics to drive traffic, but we’ll be hearing from Mark Miano from Glew.io to learn about the affordable tooling that is available for smaller brands to replicate some of the same strategies.
We’ll focus on some of the stats that are important for your business to be tracking and using to guide business decisions like lifetime value, profitability and attribution.
Join us to see how you can affordably make data the center of your business decisions just like the big brands.
TJ Gamble is the CEO and Founder of Jamersan, a Magento Partner headquartered in Opelika, Alabama that is dedicated to proving that big-time eCommerce doesn't always come from big cities. TJ has been working with the Magento platform since it was in beta in 2007 and has over 20 years of experience helping merchants grow. He is the driving force behind the eCommerceAholic Youtube channel and enjoys giving back to the community by providing advice and information to help merchants get more from their eCommerce store.
Mark Miano is VP of Sales of Glew.io. A graduate of Vanderbilt University with expertise in economic theory and finance, Mark cut his teeth in the tech world early in his career at the global media intelligence and analytics company, Meltwater. He joined Glew, a leader in ecommerce and multichannel analytics, in 2017. Since joining the Glew team, he's helped ecommerce companies big and small uncover opportunities in their data, drive more sales and achieve greater profitability.