CHALLENGES
Turn14 Powersports owns a diverse portfolio of 11 distinct brands serving the powersports industry. This fragmented approach presented significant challenges in terms of operational efficiency, brand consistency, and overall customer experience. Managing 11 separate platforms was resource-intensive, requiring significant time and effort for updates, maintenance, and marketing. Furthermore, the disparate nature of the websites made it difficult to cross-promote brands and leverage the collective power of the Turn14 Powersports family. Turn14 Powersports needed a unified solution that would:
- Consolidate 11 Websites onto a Single Platform: Streamline operations, reduce maintenance overhead, and improve overall efficiency.
- Maintain Unique Brand Identities: Preserve the distinct look, feel, and personality of each individual brand while operating under a unified platform.
- Enhance User Experience: Create a consistent, user-friendly, and engaging shopping experience across all brands.
- Enable Finding Parts by Vehicle Model: Motorcycle, ATV, UTV owners would be able to find parts based on the make and model of their vehicle.
- Centralize Data and Reporting: Gain a holistic view of performance across all brands through unified data and analytics.
Solution:
Jamersan recognized the challenges Turn14 Powersports faced in managing a multi-brand portfolio. They proposed a strategic consolidation of all 11 websites onto a single, centrally managed BigCommerce platform. This approach offered the scalability, flexibility, and robust features needed to support their diverse brands. It also promised to streamline operations and enhance the overall customer experience.
The implementation was meticulously planned and executed by Jamersan while on a tight timeline. A key first step was determining an approach to integrate Turn14’s backend systems to provide catalog data to BigCommerce.
Next, a multi-storefront strategy was employed. Leveraging BigCommerce's capabilities, Jamersan created 11 distinct storefronts within the single platform. Each storefront was designed to operate independently with its own unique URL, design, and content, while sharing a common backend infrastructure.
Custom theme development was crucial to maintain each brand's identity. Jamersan's design team developed 11 custom themes, each meticulously crafted to reflect the unique brand identity, personality, and target audience of each Turn14 Powersports brand. Each theme employed a set of common widgets that preserved the brand’s look and feel but provided a consistent content management experience for the Turn14 team.
RESULTS
By partnering with Jamersan and leveraging the power of BigCommerce's multi-storefront capabilities, Turn14 Powersports successfully consolidated their complex web of brands onto a single, unified platform.
This strategic move not only streamlined operations and reduced costs but also elevated the digital presence of each brand, enhanced the customer experience, and positioned Turn14 Powersports for continued growth and success in the competitive powersports market.
Are you ready to get more out of your Ecommerce?
Jaspal
CFO, OK4WD
Kyle
COO, Restoration Parts Unlimited
