CHALLENGES
For over four decades, Lordco Auto Parts has solidified its position as a leading automotive parts retailer across Western Canada. Built on a foundation of knowledgeable staff, extensive inventory, and a commitment to serving both trade professionals and individual consumers, Lordco’s network of physical stores is synonymous with reliable auto parts supply.
However, the evolving retail landscape, driven by increasing consumer demand for convenience and the growing influence of e-commerce, presented both a challenge and an opportunity. Recognizing the need to adapt and expand its reach, Lordco embarked on a strategic initiative to establish a robust online sales presence.
The Challenge:
The goals of the initiative included:
- Building a user-friendly and functional e-commerce infrastructure from the ground up that would mirror the best-in-class in-store shopping experience they are known for.
- Integrating their extensive existing inventory across numerous physical locations and DC’s with the online platform to ensure accurate stock levels and efficient order fulfillment.
- Building out a robust catalog management system in order to deliver accurate and meaningful product information to customers and associates.
- Developing a roadmap that would add ecommerce capabilities over time to ensure organizational readiness and success.
Solution:
To establish their online presence, Lordco developed a user-friendly e-commerce platform with detailed product information and secure checkout, integrated with a sophisticated inventory system for real-time stock visibility across all locations. They also translated their in-store expertise online through detailed resources and robust customer support, and strategically implemented a "click-and-collect" option to leverage their physical store network and enhance customer convenience.
RESULTS
Lordco Auto Parts' entry into online sales represents a significant strategic move to adapt to the evolving retail landscape and cater to changing customer preferences. While the journey presented its share of challenges, the initial results indicate a positive impact on their overall reach and sales.
The integration of their online and offline channels, particularly through the click-and-collect option, proved to be a key differentiator, allowing them to capitalize on their extensive physical presence while embracing the convenience of e-commerce. As they continue to refine their online operations and adapt to the ever-changing digital environment, Lordco’s foray into online sales holds significant promise for their future.
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Jaspal
CFO, OK4WD
Kyle
COO, Restoration Parts Unlimited
