BigCommerce vs Magento— which eCommerce platform is the right fit for your business? Both platforms offer a wide range of features, but they cater to different types of companies.
First and foremost, you need to find out if either solution is a good fit based on your company’s needs. If yes, you should then evaluate the intricacies of each solution to decide which one is more beneficial for your business.
BigCommerce vs Magento are two very popular eCommerce solutions. Choosing between them can be challenging, especially if you don’t have much experience with eCommerce software. Both BigCommerce and Magento are great solutions for almost any business that wants to sell products online. But which one is better for your company?
If you’re not sure which eCommerce solution suits your needs best, read this article and learn more about these two popular platforms.
BigCommerce vs Magento – Quick Overview
As similar as Bigcommerce and Magento platforms are, there are some big differences that can make or break your eCommerce store, and sway your decision. So, let’s have a quick Magento and BigCommerce review in the next chapters.
BigCommerce is an eCommerce solution that’s been around since 2010. The platform was created with the goal of being simple to use, so it’s very user-friendly. It has a focus on conversion rates and sales, which means it has tools like SEO, social media marketing (SMM), and analytics built-in. BigCommerce also provides a lot of different ways to customize your website. For example, you can create product bundles on the fly and choose from various module designs for your product pages.
So, what is Magento then? Magento is a powerful eCommerce platform that offers everything you need to run a successful online store. Large enterprises and small businesses alike have chosen Magento as the platform for their online stores, making it one of the most popular eCommerce software solutions available.
Magento provides the ability for you to create custom themes, set up multiple languages, and integrate social media accounts into your website with ease. It also offers easy installation and setup to get your store up and running quickly. However, one downside is that Magento’s interface can be challenging for beginners to learn how to use.
The Main Differences between BigCommerce vs Magento
Both Magento and BigCommerce are capable of meeting more than just the most basic eCommerce platform requirements out of the box.
You’ll be able to personalize your theme, build checkout pages, manage items, send email marketing, and much more. Both Magento and BigCommerce have a lot in common, but they also have their own unique features.
A major difference is BigCommerce is an SaaS platform and Magento is available in an open source version. If you’re not sure about the difference, you can read our guide to SaaS vs Open Source eCommerce platforms.
There are a number of crucial factors to keep in mind when selecting a platform for your organization. As a result, the following are the aspects to consider while making a decision between these two eCommerce platforms:
One of the most significant distinctions between BigCommerce vs Magento is the software they run on.
In contrast to BigCommerce, which is a SaaS (Software as a Service) platform, Magento is an open-source PaaS (Platform as a Service). This is a critical distinction that influences what you can accomplish on each platform. But if you need a company with expert developers, Jamersan can assist you any way you need.
PaaS is a cloud-based platform for software development and deployment.
There are resources available to offer everything from basic cloud-based apps to powerful cloud-enabled business apps. As opposed to traditional software licensing models, SaaS makes use of a subscription-based approach and centrally hosted servers to provide software as a service.
Hosting is one of the most significant distinctions between these two eCommerce platforms. Because Magento is self-hosted, store owners must pay a third-party hosting provider as a hosting option. SiteGround and HostGator third-party hosting plans, for example, offer powerful hosting plans for as little as $2.75 per month. It’s an additional cost, but it’s a good choice for more experienced eCommerce consumers.
BigCommerce, on the other hand, is a hosted solution, so you won’t have to stress about finding and paying for hosting if you choose to use it. BigCommerce is a great option for new eCommerce businesses since it handles everything for them.
A Magento website’s hosting fees might be an essential factor in the total cost of the project. Aside from that, it’s a mixed bag. What this implies is that company owners can choose their own hosting plan, as well as what they pay for it.
Visitors establish an opinion of your website in roughly 50 milliseconds. Let’s see if Magento and BigCommerce can fulfill this 0.05-second expectation with SEO-friendly, mobile-responsive, elegant designs for a storefront theme.
BigCommerce offers 12 free themes and 50+ premium themes. Prices for themes range from $145 to $300. It’s easy to alter any of these themes because they are responsive.
Magento offers 17 free and premium themes, 10 of these are responsive. Themes cost from $29 to $499. Do you think it’s a bit short? In order to avoid making hasty judgments, here are two more approaches to choosing a Magento theme:
Unofficial websites like ThemeForest and Template Monster provide a wide variety of themes.
It is possible to design and implement a custom theme for your eCommerce website with the help of development organizations.
Customizability means any and all essential built-in features, themes, and extensions that may be adjusted in accordance with a website’s requirements. You’ll need a highly customizable eCommerce platform if you’re planning on implementing any of your original designs on your website.
Magento is an open-source platform, which means that developers may access its source code freely, allowing for endless customization.
You get a lot of flexibility over your store’s look and functionality because of Magento’s open-source platform. Magento is ideal if you want intricate, highly-customized solutions since you can create your store from the ground up and construct your applications and extensions.
You’ll need to recruit a team of developers, though, in order to take full use of the limitless creative potential. This will add to your initial investment and ongoing maintenance expenditures.
It’s possible to minimize both of those things while still getting great outcomes by working with a Magento development team.
BigCommerce, on the other hand, is a platform that has out-of-the-box features. Its main product already contains features like product review, digital marketing, and loyalty programs, so you don’t have to worry about adding more features.
If you don’t have a lot of money, you may not need a developer to get started with this platform because it’s open source.In any case, even if BigCommerce’s platform is more user-friendly, keep in mind that its capability is constrained in comparison to Magento.
When Magento doesn’t already have a feature you need, you could write your own, or hire a Magento developer to do it for you.
In this approach, Magento’s customization options are practically infinite.
No coding experience? No worries. BigCommerce incorporates a full-featured content management system (CMS) that makes it easy to build and manage both items and pages.
Publish and observe your changes in real-time, and make any necessary adjustments as fast as possible to maintain the quality of your shop. In addition, the headless APIs that are provided by BigCommerce makes it possible for integrations with the front-end CMS of the merchant’s choosing. This may be WordPress, Drupal, Bloomreach, or any number of other custom-built solutions.
As a result of Magento’s multi-store feature in one installation, users may establish and access several stores on separate URLs. The administration of several locations is simplified because of the multi-store installation’s use of a single backend.
Magento gives users the freedom to tailor the perfect customer experience to meet the needs of customers in any country. All of this includes a well-designed site, a variety of relevant products, and support for local technology and suppliers. You can easily integrate the most local companies and custom systems without spending a fortune to wow potential customers.
Multi-currency, multi-payment methods and multi-language support are just some of the features that Magento offers
BigCommerce, on the other hand, isn’t fazed by complexity. Users may sell to clients all around the world with their platform’s worldwide shipping and tax choices, as well as multi-currency, multi-language, multiple shops, and multiple brand solutions.
It’s crucial to consider whether or not you want to develop a marketplace where numerous merchants may offer their goods. Increased sales and corporate expansion are both possible outcomes of this strategy.
BigCommerce can interface with various marketplaces, such as Amazon, eBay, Google Shopping, and others. The BigCommerce platform does not allow for the creation of a marketplace within the shop.
In comparison, Magento’s multi-vendor marketplace extensions may be linked to building a thriving marketplace with complex capabilities such as dropshipping, admin administration, and front-end vendor product uploading.
Product merchandising and promotion
A company’s success is largely determined by the quality of its products. To maximize sales, an eCommerce site’s merchandise has to be presented in the best possible light to attract customers’ attention and gain their loyalty.
Both platforms make it possible to build customer trust by posting product reviews and having effective product filtering to give more precise marketing. Aside from that, both platforms provide comparable goods and services.
It is easier to promote, upsell, and cross-sell relevant items with Magento. You’ll need to purchase certain add-ons for BigCommerce.
Magento allows you to customize your items, however, BigCommerce does not.
You can manage various brands, channel partners, and critical accounts using Magento Commerce (now known as Adobe Commerce). Magento B2B clients can build up different tiers of buyers, each with their responsibilities and rights, to administer their corporate accounts.
To further customize the online shopping experience, Magento gives users the option to create their custom catalogs, as well as separate their content and advertising efforts.
Order history is available, as are quotations and payment information. Customers can also check inventory levels and make orders online by inputting SKUs or uploading CSV files, among other things. All of this reduces the demand on the user for assistance.
Magento provides its consumers with a genuinely smooth experience. There is one drawback, however: this feature is only available in Magento Commerce, not in the free edition.
BigCommerce is one of the greatest B2B solutions on the market, as it places client satisfaction at the top of its priority list.
Built-in connectors and extensions enable users to construct attractive site designs for massive product catalogs while allowing customers and pricing segmentation down to the SKU level.
They also allow customers to improve the B2B eCommerce experience by leveraging automated tool like customer and pricing segmentation, purchase orders, net payment terms, user roles, and connections with key ERP and CRM systems.
This is in addition to the fact that ShipperHQ offers superior B2B shipping rates with a native interface that enables quick and easy quotes, rights for users, and reordering.
SEO (Search Engine Optimization)
If you don’t appear on the first page of a search engine results page (SERP), you’re seriously missing out on the potential revenue and profit with powerful SEO (search engine optimization). Visibility on search engines is extremely important, and to your advantage, both BigCommerce and Magento come equipped with SEO capabilities and built-in features to help your site achieve top rankings on search engines like Google. Setting your SEO goals before you start with the optimization is also a vital step.
BigCommerce includes all the tools you’ll need to optimize your site for search engines like Google. Edit page names, meta descriptions, and pictures by adjusting the URLs, as well as adding alt text. Create a robots.txt and Google sitemap to aid in the indexing of your webpages more quickly. It’s possible to promote promotions on Facebook, Pinterest, and Twitter straight from BigCommerce’s SocialShop platform.
Additionally, Magento has been recognized for its SEO functionality, particularly when it comes to technical SEO. In addition to the metadata, robots.txt file, and many other Magento SEO options also available in BigCommerce, a retailer may access Magento source code and boost it for search engines. Auto-Generation and Schema.org’s additional tools also assist to build templates for product metadata and increase your eCommerce store’s search engine rankings faster.
Extensions and Plugins
A major consideration when picking an eCommerce platform is the number of plugins, applications, and other handy features you’ll want to use.
Both Magento and BigCommerce offer vast app markets that allow vendors to personalize their stores. There are plug-ins and apps for shipping, cart abandonment, email marketing, rewards programs, and a lot more.
Although Magento Marketplace is much larger, and BigCommerce’s is much smaller, it is understandable given that the platform is younger and has fewer developers and users at this moment.
Both platforms provide most of the essential plug-ins you’ll need for an online business, so the difference isn’t an issue. BigCommerce puts its applications straight into your shop as soon as you download them, and they take care of any future upgrades and issues immediately.
Magento necessitates a more time-consuming setup process, and you’ll be responsible for all extension maintenance and upgrades. However, if you require a custom solution, you may design and deploy your own extensions on the platform (such as SEO extensions or a blog extension).
A more limited and user-friendly procedure may be achieved with BigCommerce, whereas Magento requires a higher level of responsibility in exchange for greater customization options.
A payment gateway is a service that enables eCommerce websites to accept debit and credit card payments within their existing software. Your clients can choose from a wide range of payment gateways provided by Magento and BigCommerce.
The choice of payment options on BigCommerce is vast. Some of these are PayPal, Authorize.net, Braintree, and Amazon Pay (among others). There are no transaction fees when you use BigCommerce payment gateways. The problem is that BigCommerce doesn’t allow local payment methods such as Swedbank, SEB, and others.
PayPal, Braintree, and Authorize.net are all built-in to Magento by default, making it easy for customers to pay for their purchases. Other Magento payment providers, such as Square, Stripe, Amazon Payments, etc., may be added through API.
Product filtering, checkout & shipping
Modern business’s primary sales and marketing aim have been to provide the best possible client experience. The foundation of an eCommerce site is an easy-to-use purchasing flow: clients should be able to simply navigate your site, discover the items they’re looking for, and complete purchases in a flash.
Sellers will be able to provide a pleasant shopping experience for their customers by implementing top-notch features such as better product filtering and faster checkout.
Both have a wide range of outstanding features that make it easy for buyers to buy.
Both Magento and BigCommerce offer product filtering, as well as recently viewed products and wishlists. However, only Magento offers product comparison.
Both platforms offer one-page checkout, and you can also checkout as a guest or as a member, as well as reorder what you have previously bought.
On both you can generate shipping quotes, and ship items to multiple addresses, so concerning shipment options, both Magento and BigCommerce are neck and neck here.
Websites that load quickly benefit your customers’ shopping experience, while those that take too long frustrate and deter them from making a purchase.
Caching, product count, image size, and other elements all have a role in how quickly an eCommerce site loads. The hosting capacity of a platform also adds significantly to the loading time.
Magento’s speed performance is highly dependent on the hosting plan, its bandwidth, storage, CDN, and other crucial factors because it relies on third-party hosting. If hosting and other optimization considerations are done correctly, a Magento-powered online store could load lightning-fast.
Magento is also the premier platform for the usage of Progressive Web App (PWA), a cutting-edge web technology that speeds up the loading time and enhances the user experience.
As a hosting-included solution, BigCommerce’s speed performance can be easily measured. On average, the platform has a 99.9% uptime guarantee and works with Google AMP to ensure that mobile pages load quickly. Additionally, its image management tool aids business owners in maintaining fast loading times for incredible performance by optimizing photo sizes.
You should take care of security so that both you and your customers can feel safe while shopping in a digital store that is protected from cyber-attacks and fraud with an essential security practice.
The Magento platform itself is a safe and secure environment. Frequent security patches, two-factor authentication, secure URLs, backups, and regular security updates are all included to assist organizations to prevent data leaks or fraudulent transactions with confidence. For that to happen, a fraudulent transaction protection needs to be set up and maintained.
For a safe website, other aspects are dependent on the hosting service you use. The security of your website may be more at risk with a shared hosting plan than with a virtual private server (VPS) or a dedicated server. However, adding security plugins may help against any security threats.
BigCommerce ensures that store owners have a safe selling experience by implementing all of the necessary security measures. Dedicated SSL certificates, firewalls, backups, and intrusion detection are all included in these solutions.
All in all, store owners may sell, collect data, and handle transactions with confidence on both platforms.
When your shop expands in size, scalability refers to the platform’s capability to retain its performance and efficiency. If you run an eCommerce business, you’ll need a more robust hosting package and a team of experts to keep it running smoothly.
When it comes to handling large traffic loads, BigCommerce is a better option for scalable companies than Magento, however, it does not offer support for businesses with unlimited scalability.
The rationale is that Magento does not have a sales barrier, but, with BigCommerce, you would need to change to a bigger plan after you’ve hit a predetermined yearly revenue.
Furthermore, organizations must take every chance to develop once they have the momentum to do so. For businesses to thrive, they need a simple way to tailor their digital storefronts to fulfill their goals. Magento, with its strong customization options and rich extensions and themes collection, is an ideal fit.
Magento has a larger network of consumers, developers, and Magento partners when it comes to community support. As a result of this platform’s popularity, retailers may easily get help from the community (like the Facebook community) or the platform’s super responsive support team.
The Magento Help Center and Magento DevDocs are both free and trustworthy places to go for written documentation for the Magento Community Edition.
To get further help, consider asking about a topic in an online community such as Magento Stack Exchange or Magento Forums. In particular, the Magento Forums have almost half a million users. It is worth to see other’s experiences before you decide to update to Magento 2.4.4.
Users of Magento Enterprise Edition, on the other hand, have access to email and live chat assistance from the Magento team.
Users of BigCommerce can look for relevant conversations in the BigCommerce Help Center, much as Magento customers can. Additionally, BigCommerce provides 24/7 official help through phone or email from dedicated support team members that have extensive knowledge of the platform.
When deciding on an eCommerce platform, price is an important consideration. Before determining which plan is best for you, you must take into account your finances since sometimes expensive plans are not the best solution for your online business. Let’s take a look at the packages from both Magento and BigCommerce.
Generally speaking, all BigCommerce bundles include vital features and services that make it simple and successful to launch an online business. Any price level gives you access to essential features like a single-page checkout, limitless goods, a mobile-friendly website, and no transaction costs.
How do you know which BigCommerce plan is the right fit for your business needs?
- The Standard Plan is $29.95 a month. This package includes all the highlight features you’ll need to get your internet company off the ground. Online sales are restricted to $50,000 in revenue per year with this plan. It’s good for beginners and small enterprises.
- The Plus Plan — the most popular – costs $79. All of the Standard Plan’s extensive features are included in the BigCommerce Plus package, with the addition of customer groups and segmentation, a persistent cart, and an abandoned cart saver. Store owners with medium-sized enterprises may consider this strategy if they do not earn more than $180,000 annually.
- Compared to the BigCommerce Plus Plan, the BigCommerce Pro Plan costs $299 per month and has even more capabilities. Some of the other features include Google reviews, faceted search (product filtering), and customized SSL. There are additional expenses if you exceed $400,000 in online sales per year on the Pro Want, which sounds like it’s meant for larger firms or businesses that plan to grow.
- The BigCommerce Enterprise Plan is the most comprehensive. Custom pricing is available, and it is based on the online sales of individual clients. In addition to covering everything given in the other plans, this one also provides some additional features. Furthermore, if you have any problems, you will receive priority assistance from professionals. As a result, the Enterprise Plan should be a good fit for fast-paced businesses.
Mageopen (formerly known as Magecommunity), MageCommerce (previously known as MageEnterprise), and Adobe Commerce Cloud are all Magento versions currently available (previously Magento Commerce Cloud or Magento Enterprise Cloud Edition).
Unlike Magento Commerce and Magento Commerce Cloud, the Magento Open Source Edition does not need a license cost. However, the hosting fees for Magento Commerce Edition and Magento Open Source Edition range from $4 to $1000. With the former, you’ll be able to access more options.
In addition, Magento Commerce’s complexity may need the assistance of web companies or developers in the operation of your online store. The hourly rate for a competent Magento developer typically ranges from $65 to $150. Non-tech-savvy users would have to pay a lot of money to have an in-house development team and make the modifications they want to make.
Which version of Magento should you select?
- It’s easy to get started with Magento Open Source, even if you’re just starting in the online business world. For first-time users, you’ll be able to launch your online businesses far faster with this edition than the other two.
- The Magento Commerce Edition provides customers with out-of-the-box features, limitless flexibility to modify, and simple third-party app connections. Also, keep in mind that email help is available around the clock. Magento EE is ideal for B2B businesses and companies with heavy traffic, vast product catalogs, or large, enterprise-level businesses.
- As a cloud-based solution, Magento Commerce Cloud Edition is best suited for large scalable businesses seeking cutting-edge functionality that is easy to customize and that does not require hosting. Magento 2 Commerce capabilities are incorporated into this version, along with improved Cloud infrastructure.
eCommerce Platform Popularity Amongst Brands
An eCommerce platform’s popularity is a reflection of both its capabilities and its dependability. While both Magento and BigCommerce are popular among eCommerce shop owners, their user bases are nonetheless rather different.
According to Builtwith, there are now 182,670 Magento websites in operation, with more than 10,000 of these websites in the top 1 million. Magento is used by well-known companies such as Burger King, Ford, Land Rover, Nespresso, Christian Louboutin, Coca-Cola, Urbanista, and Nike.
BigCommerce presently has 51,434 active websites, of which 2,350 are in the top 1 million websites (0.024 percent). Popular companies using BigCommerce include Sony, Pandora, Ben & Jerry’s, Skullcandy, Natori, and Camelbak among others.
Magento has the upper hand when it comes to competing with well-known businesses. Companies like these (and many more) just couldn’t get by without Magento’s rich capabilities and degree of customizability, and scalability.
How to choose between BigCommerce vs Magento?
Choosing between BigCommerce and Magento can be a difficult task. Both platforms have their strengths, but there’s no wrong choice when it comes to eCommerce software.
Pros of using BigCommerce
BigCommerce is a platform for your eCommerce store that handles everything from payments to shipping, so you’ll spend less time managing your order flow. The platform includes features like subscription billing and customer service tools.
And, with seamless integration, BigCommerce has all the features you need to scale up as your business grows. There are several benefits of using BigCommerce for your eCommerce site. One of the most important is its ease of use. It’s simple to set up and manage your store with this system, which means it will be easy for you to find success in eCommerce.
Setting up a BigCommerce site is just as easy as setting up an online store on any other platform like Shopify or Squarespace. Additionally, BigCommerce offers more than just website hosting and management. You can also get access to customer support, marketing tools, reporting features, and more. These tools make managing an eCommerce site easier and help you grow your company.
BigCommerce also has a lot of different third-party payment options available if you don’t want to use a traditional credit card processing service or you want additional security measures for your customers. You can use services like PayPal, Apple Pay, Amazon Pay, Google Wallet, Bitcoin, and more with your store through this software. This makes it easier for customers who are used to these services to buy from you without having to worry about getting their information stolen or hacked or any other security threats.
Finally, BigCommerce is very affordable for small businesses: it starts at $10 per month for basic plans that allow up to 5 employees or contractors in the plan (with no transaction fees). There are also many free templates available that make creating content fast and easy so that you don’t have to spend hours trying to figure out how everything works before launching your store!
Pros of using Magento
Once a Magento Marketplace and all of its third-party extensions are installed, there is no ongoing monthly subscription for business owners. Magento will be less expensive in the long run if your store is jam-packed with diverse add-ons.
Magento Open Source allows you to personalize your store to your heart’s content, as long as you have a Magento tech specialist on hand.
In terms of built-in features, Magento open source has more built-in features than BigCommerce and maybe all other SaaS platforms combined. Notably, there are excellent choices for SEO, product suggestions, and shipping of products and services.
Unless you choose to upgrade to the Commerce editions, Magento will not charge you any fees if your business expands and sets new sales records.
Magento’s multi-store administration allows you to run many stores from the same domain. It means that you can develop different stores for different customers. Think about B2B and B2C, as well as global brands.
There are many themes and extensions to pick from, as well as many service providers and reviews of their quality to help you make your purchasing decisions.
Cons of using BigCommerce
BigCommerce is a great option for companies that want to sell products online but don’t need advanced functionality. BigCommerce is also an excellent service platform for brands that are just starting out. It’s easy to use, has a low cost of entry, and has low monthly fees.
But there are some drawbacks to this software, too. One downside of BigCommerce is that it doesn’t have built-in CRM (customer relationship management) features or any other tools that help you manage your email conversations with customers.
And while the platform is easy to use, it isn’t as intuitive on mobile devices. BigCommerce can be difficult to navigate on a smartphone or tablet, and the user interface isn’t as seamless as Magento’s design.
Cons of using Magento
Magento is a powerful eCommerce platform, but it can be a complicated solution for beginners. It may not be the best choice if you’re just getting started in the world of eCommerce or if you have very little technical knowledge. Magento has an expensive upfront cost and it’s also more difficult to use than its competitors.
So, How To Make a Choice Between BigCommerce vs Magento?
BigCommerce and Magento are both powerful platforms that you can use to build your eCommerce store. But which one is better for your company? The answer to this question depends on what you’re looking for in an eCommerce platform. BigCommerce offers a more comprehensive suite of features with the ability to accommodate any size business, from small startups to enterprise-level brands. This flexibility comes at a price—BigCommerce has a more complex setup and more difficult customization than Magento. Magento is an excellent solution if you want a simpler system that’s easier to customize, too. It’s less expensive than BigCommerce, but it doesn’t offer as many professional services as BigCommerce does; so be sure you’re set up with these before going shopping around. In the end, choosing between these two platforms all comes down to what your needs are and what your business requires. What works for one company may not work for another; so take the time to review the different options and find out which one is best suited for your brand.
You can’t go wrong with BigCommerce for…
It’s easy to get started with BigCommerce because of its simple design and low start-up costs. Online retailers don’t have to invest money or effort in technological development to have their stores up and running quickly.
Because of this, BigCommerce is the greatest option for anyone who is a full-time employee looking to start a side business or who already owns a local business and wants to expand their online presence.
You can also check out the BigCommerce vs Shopify differences to see which one is better for you.
Magento is a fantastic solution for…
When it comes to moderate and large-sized businesses, Magento is the platform of choice due to its high level of customization and limitless scalability. If you’re a small business owner who wants to grow quickly, you’ll like Magento’s lack of sales criteria.
When it comes to more complex structures (e.g., international expansion, B2B, and B2C sales), Magento open-source allows for better flexibility and reliability, making it the best option for your business.
Choosing between BigCommerce vs Magento may seem difficult. Both platforms have their strengths and weaknesses, which is why it’s so important to explore your options before settling on one. If you need help with eCommerce replatforming or figuring out which platform is best for you, our expert team at Jamersan can help. We are a BigCommerce agency, a Magento agency, and an Adobe Commerce agency. One of our knowledgeable team can help you evaluate your business and decide which platform is a smart choice.
You can also contact a professional eCommerce Consultant to help you decide. Regardless of your decision, it will be a profitable move for your company’s future success.