BigCommerce Implementation for Growing Online Candy Store

How Jamersan helped a growing candy store increase their sales via a BigCommerce Implementation

Bulk Candy Store saw its online sales increase from the pandemic; however, this exposed a lack of maturity in its ecommerce operations. The limitations of their current tech stack were holding them back from scaling their operations and continuing their growth. They engaged with Jamersan to dive into every aspect of their e-commerce business to allow them to continue to grow.

The Challenge

Bulk Candy Store was running the now unsupported Magento 1 platform. As an omnichannel business selling online since 1998, they needed to move to a platform to improve their customer experience, customer support and shipping rates. With a desire to double the sales within one year, they needed a platform that could scale and easily allow for growth.

The Design

Following the customer experience challenge, we worked with Bulk Candy Store to implement an off-the-shelf solution for a BigCommerce theme that fit their brand. We worked with them to implement a suitable layout to draw attention to high-traffic products and content, front and center on the home page.

The Process

Following our E-Commerce Makeover framework, we dove deep into all business model aspects. With a focus on increasing revenue, decreasing costs, and limiting the number of customer support issues.

We identified the best tools and technologies to help solve their challenges and meet these goals.

Conclusion

So far, the early indications have shown that the BigCommerce platform along the remaining technology stack chosen have started to improve customer experience, reduce customer support issues and improve conversion rates due to

Improved Shipping Logic and Rates via ShipperHQ
Improved Shipment Notifications and Order Fulfillment Management via ShipStation
Streamlined customer service responses via Gorgias
Robust search results via Klevu
Better user engagement via Klaviyo, JustUno, ReCharge and Stamped
Tax compliance via Avalara

3x Increase in Conversion Rates

52% Increase in Search Conversions

2x Increase in Revenue from Email

Let’s Make
Things Happen

Alex Schreck

Director of Sales and Partnerships