Have you ever wondered why your Social Media isn’t where you want it to be? As the Social Media Account Specialist here at Jamersan, I’d like to share a few things that I have picked up that could help you take your business to the next level.
Step One – Make Valuable Connections.
I used to think business was 50 percent having the right people. Now I think it’s 80 percent. – Kevin P. Ryan, Internet Enterpreneur
If you have good connections on your Social Media, it will thrive. Being friends with everyone and their mother on Social Media could give less than beneficial results. In other words, having too many friends can be bad. Let’s say that you are following accounts that do not necessarily promote the best that this world has to offer. If a potential customer sees that you are following them, it could make them think that you promote or agree with that point of view. I recommend you keep it strictly business. Follow accounts that have the same goals, and views as your company.
Step Two – Know When To Post.
Depending on who you’re trying to reach, the times may vary. But, if you are trying to reach business people, office workers, or developers then post before or after the hour. Some people have meetings scheduled during the day. Meeting times may be something like this, 10am-11am, 12:30pm-1pm, 3pm-3:15pm. So like I said, before or after the hour. Example if meeting is at 11am and ends at 12pm post something around 10:55am or 12:02pm. The trick is to get people as their meeting is just about to start or right after it ends.
Step Three – Engage In Your Audience.
Ask your audience questions, do not be afraid to engage! You need to get them involved, they want their voice to be heard just as much as you want yours to be heard. The importance of building a good relationship with your audience is vital. If you don’t have a good, grounded relationship how can you expect anything to grow? Plant the seed, and then allow it time to nurture and grow. Do not rush the relationship.
Step Four – Know The Best Platforms
I’m sure that you’ve heard of Twitter, Instagram, Facebook, and LinkedIn. Most people have heard of these Social Networks and for good reason. These are, at this time, the most popular and well known Social Media Outlets used today. Here are some of the best times that you can post to these platforms:
Twitter: Monday – Friday 12:00 – 3:00pm
Instagram: Monday – Thursdays ( except for 3:00-4:00pm)
Facebook: Wednesdays 3pm-4pm, Thursdays & Fridays 1pm-4pm, Saturdays & Sundays 12pm-1pm
LinkedIn: Tuesdays, Wednesdays, and Thursdays 7-9am, 12pm-12:30pm, 5-6pm
* best times are according to a study done by blog.hubspot.com *
Step Five – Quality of posts.
Only share photos that are relevant to your business. You don’t want people getting the wrong idea of the intention behind your posts. Remember, quality beats quantity. Don’t just post to be posting something, have a clear objective in mind regarding that particular post. Make sure your audience gets the point of the post.
Quality is more important than quantity. One home run is much better than two doubles. – Steve Jobs
Conclusion – Make an effort, and make some time.
If you do these things your social media should improve. It may take time, and effort, so just give it your all. You have to be dedicated. Remember, make sure that you make time for this — sometimes it can be tough, but just do it. You won’t regret it.